Metadata

Metadata helps search engines find your content. Metadata is that snippet of text found under a headline on a search page that describes exactly and concisely what your article, statement or video is about. Avoid flowery language and adjectives, and use active verbs to describe your information. Metadata should be 200 characters, including spaces, or less.

Example:

(headline) The Maple Leaf launches new web site

(metadata) The newspaper of the Department of National Defence and the Canadian Armed Forces launched its web site in June 2017, to tell stories about Canada’s Defence Team.