Three to seven keywords are required for each article. Keywords help users search for specific information on the Internet. When writing keywords:
- DON’T choose words or acronyms that are vague. DND, CAF and Defence all are poor keyword choices, as everything we write about can be tagged with these keywords.
- DON’T choose keywords that the average reader wouldn’t use, such as terminology or acronyms that speak only to subject matter experts.
- DO think about the words that the average user might type into a search engine.
For an article on “computer security requirements at Defence,” appropriate keywords might include some of the following: cyber, computer, DWAN, security, anti-virus, PKI, software, applications, desktop.